Transformation isn’t just about keeping up. It’s about stepping forward with purpose.
At Black Tie, presentation matters not only in the buildings we maintain but also in how we represent ourselves online. Our website redesign reflects that philosophy. It is more than a revamp; it is an evolution of how we share our story, highlight our services, and showcase the people behind them.
The redesigned site captures who we are today: a modern, forward-thinking company with a strong foundation in building maintenance services, high-rise window cleaning, and genuine human touch in everything we do.
As Black Tie has grown, our digital presence needed to evolve alongside it. The new website introduces a softer, more open design that maintains our signature professionalism while creating a cleaner and more approachable user experience.
We retained key Black Tie branding elements while surrounding them with light, space, and balance. The minimalist layout uses white space strategically to create calm and clarity.
Every design choice expresses the same values that define our fieldwork: quality and respect for every detail.
At the heart of this redesign is our team, the human element that sets Black Tie apart.
The website places a strong focus on recruitment and company culture. Potential employees can see themselves in the stories we tell, experiencing the teamwork and pride that define our crews.
We highlighted diversity, locations and integrated Google reviews to give visitors real insight into who we are. A live Instagram feed connects users to our projects and community moments in real time, showcasing the people and passion behind the brand.
“My goal was to create a website that reflects who we truly are: professional, modern,
and people-focused. I wanted less darkness and more space, a cleaner and minimalist
design that balances strong visuals with simplicity. Most importantly, the site needed
to showcase our culture, our values, and the human touch that defines Black Tie.”
— Sebastien Nault, CEO of Black Tie
The redesigned website makes it easier than ever for clients to explore our building maintenance services.
Our flagship offering, high-rise window cleaning, now takes center stage, demonstrating the skill and expertise of our team. We also increased visibility for essential services that were previously underrepresented, such as dryer vent cleaning and parkade maintenance.
Each service page was optimized to explain our process and values while improving online discoverability through SEO-friendly content and clear site structure.
Every transformation has a creative spark behind it. For Black Tie, that spark came from Taavi Muide, one of our L3 Rope Access Technicians. His creativity and vision helped shape the heart of our digital presence.
Taavi’s photography and videography brought the website redesign to life, capturing the scale, precision, and artistry of our high-rise teams. His work highlights not just what we do, but the human touch that defines Black Tie. His perspective, both literal and creative, was an essential part of this evolution.
You can check more of his work on his website: https://taavimuide.mypixieset.com/
Or connect with him on socials: Instagram Profile
The website redesign was guided by Sebastien Nault, CEO, whose vision inspired a more open and people-focused design, and Daniela Garcia, with experience in communications, digital marketing, and employee experience, who managed the project and coordinated the storytelling and content strategy.
The entire management team, including Marketing, HR, Administration, and Operations, contributed important insights throughout the process. Their collaboration ensured the website reflected Black Tie’s values, culture, and practical needs, creating a cohesive platform that serves employees, clients, and future recruits.
Our website redesign was a collaborative project with RTOWN. Our internal team developed the core ideas, strategy, and content, while RTOWN brought their expertise in design, development, user experience, and SEO to bring our vision to life.
This collaboration allowed us to showcase our building maintenance services, high-rise window cleaning, and company values in a modern and professional way.
This website marks a new chapter for Black Tie, reflecting both our current capabilities and future ambitions. Over the next 12 to 24 months, we will continue to expand our visual storytelling with high-quality photography and video, bringing more of our work and our people into focus.
Our goal remains simple: deliver excellence in building maintenance services while keeping the human touch at the center of everything we do.
Modernization is not just about design or technology. For Black Tie, it is about connection, the connection between our team, our clients, and the communities we serve.
